What should LMS be ?
LMS is a combination of services that track and manage prospects. Here we have a list of the processes for lead management to enable:
Lead generation: To become a customer you need to be a MQL. This abbreviation means that the lead is qualified by the marketing department as being genuine. It is a good idea to use some marketing tactics: white papers, e-books, posts in blog etc.
Filter and contact: Leads are sorted by the Source and easily upgraded within the system. You can change the Status of the lead and filter the ones who are not ready for big sales. The leads with the best scores (for reading your blog, visiting your pages, receiving pricing, etc) can be easily passed to the sales reps. Categorize and sort leads correctly and contact them. It is much easier to get in touch with the potential customer directly through LMS.
- Lead nurturing: One of the approaches you can take into account is sorting your leads. Find leads who were contacted and who are still waiting for a meeting or callback and initiate the call or create a marketing campaign to proceed with the sales pipeline.
What is the difference between LMS and CRM?
The main difference is hidden in the words “Lead” and “Customer”. We’ve created infographics for you to determine the right solution for your needs:
Lead management benefits
We already know who a lead is and can determine this part of the sales pipeline without any problems. Now let’s move to the pluses you get from using the principles and approaches of lead management:
Get leads that are almost 100% guaranteed to buy from you. Voiptime Cloud sales lead management software already has all the needed instruments for it. You don’t need to re-invent the wheel, because every service or instrument there is already sales-oriented.
It helps you find out the way bits of data (leads) becomes potential and existing customers. With lead management you can save your time on meetings and other communication with colleagues, because all interactions and action, as well as the changes into your marketing strategy, are an all-in-one solution.
It is extremely hard to lose leads with LMS. The brands with this system integrated get almost 10% more sales than others.
Voiptime Company suggests you to try the top-of-the-line system for lead management with a plethora of service: lead nurturing and distribution, API, client card with custom fields, business automation (both notification and tasks), calendar and events planning, and other profitable bonuses for your company. Try our functionalities for free during the trial and stick with us after. The cost of the lead management system is $20.