Many sales agents think that sales pitch is easy to design and that there are sales pitches that can be used following the rule “one size fits all”, but that’s not true. Sales pitches have to be personalized and tailored to each exact customer to make sure that they will work as effectively as possible.
Thus, there is a certain way of designing sales pitches by using specific sales pitch framework, but also there are some useful examples of sales pitches that can be used in certain situations.
What are the sales pitches that work? What are the best sales pitch examples? What are telesales pitch examples and what is the best telesales pitch? How to start a sales pitch? How to make a sales pitch? Are marketing pitch examples different from good sales pitches examples? What are sales pitch topics?
We have decided to help you learn all you have to know about sales pitches and provide you with some of the best sales pitches ever. Therefore, let’s start.
What is sales pitch?
Sales pitch is a short verbal presentation - sales speech - of your offering that is used in purpose to convince customers to purchase your product or service. Sales pitch often works based on a rule of “elevator pitch”, which means that it shouldn’t last longer than a regular elevator ride.
Sales pitch is used both in inbound and outbound sales, but still, it is more connected to outbound sales and telemarketing as its main purpose is to catch customer’s interest in a very limited time frame and get from customer the permission to continue communication, or even schedule a meeting or agree on demo version of the product.
There is also a popular trend for some experts to say that sales pitches don’t work anymore - and there is a piece of truth in these statements. In fact, numerous salesmen, who rely on automated marketing campaigns, free sales pitch examples from the Internet and other practices that are rather focused on saving salesman’s time than on resolving customer problems, just don’t use sales pitch templates in the right way. Obviously, anything that is used in an inappropriate way, won’t work.
How should a perfect sales pitch look like?
It should be short
Times, when great sales pitch examples could have lasted longer than one hour, have gone irrevocably. Modern world is much faster than it was 50 years ago, and this relates to decision-making as well as to sales process. That’s why we have mentioned elevator sales pitch examples - this is a good duration for a sales pitch template that has to work as it should. The point is that there are people who still believe that sales pitch is something like a PowerPoint presentation with slides and “Thank you for attention” part - it isn’t, you have less than a minute to catch it.
It should be comprehensive
Talk to a customer in the way he understands you and your business. The purpose of the sales pitch is to link a connection between customer problem and your solution to it and make it clear that your offer will totally resolve the problem - no more and no less. You don’t have time to discuss details, describe your advantages over competitors, use metaphors and other literature tricks to make a good impression - that’s excessive.
It should have social proofs
Social proof is a strong argument that can help to convince your potential customers to accept the offer, even though it may sound banal to use it in good sales pitch examples. Nevertheless, there are sales pitch templates that don’t need social proofs in them - but there are cases where you just can’t overcome potential objections without adding some relevant data to a sales pitch.
It should show your expertise
People want to work with professionals, and that’s why you have to act like a professional. In this case, you have to use the language that will show your expertise, operate numbers and data, and just look and talk confidently - that’s how you will differentiate yourself from sales persons who don’t rely on professionalism, instead focusing on assaulting customers with regular follow-ups and irrelevant repetitive phone calls.
It should cover customer problem
Customer pain points are the main thing you have to resolve with your solution - in fact, that is literally the value you add to your proposal. Nothing could be more valuable than resolving an issue customer suffers from, and that’s how you are going to do business with them. You have to show that you not only know the problem and know the way how to resolve it, but the depth of your knowledge - you have to show that you know how difficult it is to face such issues.
Sales pitch framework
Sales pitch examples may differ, but all of them have almost the same structure and the way they are built. Thus, there should be a sales pitch framework for it, shouldn’t it? And there it is.
Problem
Start from customer problem - customers are very likely to end the call when you will talk more about your company or product than about their pain points. You can either make a statement about a problem or even ask a short question - it doesn’t matter.
Value proposition
Show the value proposition of your offer - it can be the way you resolve the issue, or some relevant numbers of how you can help client expand its business with your solution. The only thing is that the offer should be valuable for customer, not for your or not from your perspective.
Offer proofs
Here comes the field for social proofs. You can share data from research, customer success stories, or even act proactively and share experience of successful competitor of your prospect or a company your prospect is acknowledged of.
Differentiate yourself
You can do it (if you have time) by showing your expertise, experience, or by describing your key differentiating features from other companies or solutions on the market. The purpose of this is to make customer understand the value of working with you, not someone else.
Ask open-ended questions
You should end with a question, as open-ended questions will make convestation keep going in 80% of cases - that’s the best way to avoid ending the conversation without any relevant answer from the customer. You can easily transform your short sales call into a real dialogue with a customer, that will build rapport just by asking one good question - and this good question is your duty to find based on what you hear from the customer.
How to use sales pitches effectively
Use storytelling
One of the best ways to create successful sales pitches is to use some customer stories, customer testimonials or social proofs to make it sound trustworthy. Potential buyer has to find connections in your story to their situation to believe in your offer, so make sure your selling proposition sounds not only impressive but also realistic.
Effective sales pitch should be personalized
And this doesn’t end on the fact you greet customers by name in your sales email pitch or follow-up email. Successful generic pitches are always a sales pitch that is focused on potential client and his or her personal problems and pain points. You have to remember that prospective client expects you to understand their individual needs, and that’s what you have to do - provide personalized pitch and human connection on a personal level.
Test your sales pitch presentation
All types of sales pitches - elevator pitch templates, phone pitch, social selling pitches, and so on have to be tested before used in actual campaigns. Any type of pitch has similar logic of use, so get your sales reps to test those types of pitches in training mode and see how they work in conditions that are close to real conditions. If you want to create a compelling sales pitch, you have to try it out without a risk.
Don’t go far with appealing to emotions
Some experts recommend to appeal to emotions, like to use metaphors that link to childhood or something similar. This works, but it works only for people who have specific type of personality - other people can consider such a trick as manipulation. Research buyer persona before using controversial tactics in a sales conversation.
Top 10 sales pitch examples
Short sales pitch example
This sales pitch example can be called two-sentence sales pitch example, or three-sentence sales pitch template - the goal is to make it as short as possible and catch customer attention and interest with using only two or three sentences.
Let’s look at this sales pitch example below:
“Hi, [customer name]! We can improve your conversion rates by 25% in less than one month. Let me know if you are interested”
How many people will respond to such sales pitch? At least those who struggle from low conversion rates and seek for opportunities to sell more. The goal is to create such short lines to catch the attention in those short-time moments of sales opportunity, when there is no time to design a multistage big sales pitch. Such sales pitch templates as these are mostly the result of improvisation, anyhow, they are also most effective ones.
Elevator sales pitch template with a question
We already know that elevator sales pitches examples are used to present your offering within a time that is similar to one elevator ride, which is less than one minute. Nonetheless, one of the biggest mistakes many young and inexperienced salesmen do is to create a sales pitch that provides no option for a customer to respond to it.
Let’s look at such sales pitch example:
“Hi, [customer name]! I`m George from CDB company, we are developing CRM software for e-commerce businesses of small and medium size companies. Our CRM system offers multiple features for inventory management and sales management automation. I’ve noticed you are expanding your business, so I thought it would be interesting to offer you our solution to improve your sales managers productivity by at least 30%”
A regular sales pitch example, isn’t it? But what can a response look like? “Oh, that’s interesting”? “Tell me about it”? No way to start a conversation that will help to move to a new stage of relationship - something more than another sales call.
But what if it had looked like:
“Hi! I`m George from CDB, we develop CRM solutions for SMBs e-commerce businesses who are looking for growing up and finding new segments of the market. I’ve noticed that you have posted a few job offerings for new sales managers. Are you going to grow your teams to get more sales? If yes, could you please tell me how do you want your sales team to meet your sales quotas and acquire new customers?”
That’s what starts discussion, and in discussion successful deals are born.
Phone sales pitch example for cold calls
“Hi! I’m Johanna from ACD company. I’ve just doing some market research regarding insurance companies, and I’ve noticed that more than 60% of insurance companies suffer from low efficiency of lead generation companies that can’t provide sales teams with qualified leads to move through the sales pipeline. This is why I decided to contact you to ask if it’s related to you.
If yes, there is also another thing we have discovered - CRM software is the best option for such teams to improve their lead generation, as it helps to use lead distribution features and manage sales funnels. Average improvement in sales performance is 25% within first 3 months.
If you are interested, we could discuss this in detail - we are developers of CRM software that is highly appreciated by our users. We also have a few clients from your industry, and one of them has reported 20% sales conversion rates improvement in first quarter after our solution implementation.”
Voicemail sales pitch example
The goal in leaving a sales voicemail is to catch the attention of a prospect and make him call you back. That’s how it is done.
“Hi! This is Javier from GDP. I`ve been trying to contact a person in charge to make decision regarding adoption new solutions for your business.
I wanted to notify you that we offer -30% discount on subscription for our service until the end of January for small and medium businesses. Furthermore, I wanted to offer also our personal discount for you, which means that overall discount will be 45%.
You can use following [phone number] to contact me and discuss details. Hope hearing from you soon”
Email sales pitch example
“Hi!
It’s James from SEOtools, the company that helps our clients boost their organic traffic and inbound sales.
I’ve just wanted to share with you a few stats that, on my opinion, would be interesting to you.
- 70% of SMBs don’t use SEO optimization at all, which leads them to losing 70% of potential customers.
- SEO optimization budget is 2 times cheaper than running telemarketing campaigns or acquiring customers from targeted ads.
- 95% of our customers report 2 times improvement in number of orders within first 3 months of work with us.
We also have a bunch of recommendations for car rental companies, such as yours, of how to improve SEO performance of your website without investing in it. Please contact me via [phone number], I will always be happy to answer any questions.”
Social sales pitch example
This sales pitch works great if you can find some mutual connections between your current customers or just acquaintances and your prospect’s contacts. Remember that LinkedIn is the best source of knowledge about your prospects, including those you are going to catch with your sales pitches.
“Hi!
It’s Diana from GBN. I’ve noticed we have a mutual friend - Jackson Rodriguez. It is interesting that he has been our satisfied customer for 6 months, and we have helped his real estate company expand their customer base twice since then. I know you are also working as real estate agent, so I though it would be interesting to share this with you. If you want to discuss in detail how we have achieved such performance rates, let’s schedule a call. What would be a good time for you?”
Follow-up sales pitch example
Sometimes you have to come up with a sales pitch to a customer you have already communicated with. Even though this communication could have been unsuccessful, you still has a good chance of reactivating such prospect with a new catchy sales pitch.
“Hi!
It’s Ben from GHY, we talked about our business solution last week. I remember you said you have troubles with abandoned carts, did you? That’s exactly why I’m contacting you again. I have found some resources from our marketing team on how to handle this issue - I attach them below.
Please let me know if you have any further questions. Have a great day and hope you find those resources helpful.”
Personal pain point sales pitch template
Remember what we said about importance for sales pitch to be oriented on certain customer problem? That’s it - when you know your target market and target audience pain points, you can use them as advantage to convince clients to cooperate with you.
“Hi!
That’s Jack from CarParts.com. I’ve noticed your car - a great choice, BMW 530i is always a hot thing to drive. The fact is that I also own one - and are you in common with such an issue of transmission starting to kick when staying in traffic? Hope you don’t. Nonetheless, if there is such an issue, I would like to say some happy news - that’s nothing bad with your transmission, it’s just an issue of lack of cooling - they didn’t include transmission radiator in there. Fortunately, we have some - and we know how to install them professionally. I recommend you to install it before summer comes, as the temperature hasn’t yet gone high.”
Benefits-oriented sales pitch
Many salesmen make the same mistakes - they prefer to talk about features, not benefits these features provide you with. For instance, no one cares if your CRM system has sales funnel management feature or not - but everybody wants to improve conversion rates, and this feature does exactly that. That’s what should be in a sales pitch.
“Hi!
Jeremy from ABC here. We know how difficult it is to find all needed tools to run an automobile repair business, especially when you learn that you have to find each tool in a new shop. That’s why we would like to offer you our toolbox - designed by mechanics for mechanics. What’s even better is that it doesn’t only contain ALL possible tools for car repairs, even those needed for repairing old timers, but it also costs 50% off the price of these tools purchased separately”
Mysterious sales pitch
This sales pitch will work great if you have to reach out to a customer who you can’t call, or you just face a gatekeeper and can’t overcome him.
“Good afternoon! My name is James from BBG company. Contact me as soon as possible, it’s important thing to discuss.”
It works perfectly with voicemails, as you could guess.
To end the topic: Sales pitch vs Product pitch
Some people don’t understand the difference between sales pitch and product pitch. Thus, we thought it could be helpful if we explain it. First, both of them are sales pitches - that’s clear.
Sales pitch focuses on a customer, or on customer’s problem and uses all ways to convince customer to accept the offer. For instance, a concise sales pitch helps to build personal connection and has three key elements, while the entire pitch is focused on the hook that will catch prospective buyer attention and help to make buying decision.
Product sales pitch examples can be described in a few words: they are focused on product, its benefits and features.
Conclusion
Sales pitch ideas depend on what customers are you going to handle and what are your offers. Even though we have provided you with sales pitch example script, still some business pitch examples can’t be used in your exact business niche. You have to research your customers before you will design your sales pitches - that’s the key to success.
Use the sales pitch templates from what is listed above, test them, measure their efficiency and improvise - the only thing that determines your success in sales is your willing to succeed and your hard-working mentality, everything else doesn’t matter.
