Best Voicemail Scripts to Make Easy Sales

Leaving a voicemail may seem to have no connection with effective cold calling campaigns. We used to understand outbound sales as live sales calls or cold emails, during which a deal is closed, or a lead is at least warmed for further communication. As a consequence, people used to consider cold calling voicemails as a kind of failure - where is no call, there is no progress.  Such an approach is totally wrong - leaving voicemail messages during outbound calls campaigns is just another path to reach a customer and get your long-awaited deal or another warm lead in the base. The goal is to start leaving voicemail messages that get returned as callbacks.  This task seems complicated, so you need some assistance and advice in this case. Thus, we have to discover what magic tool can transform sales voicemail message into callback and make people interested in what you are leaving on their voicemail box. By the way, the main instrument to improve the effectiveness of your voicemails is a thoughtful and professional sales voicemail script. Its goal is the same as it is for call script - help agents select the right phrases and approach every customer and hook them with offers they can’t resist.  Best sales voicemail scripts are always created in accordance with specified tips to meet customer needs, suit their expectations, and avoid popular mistakes that have led many companies to fail in their cold calling voicemail campaigns.  So, how voicemails that get callbacks look like? How to create really professional voicemail scripts? How do cold calling voicemail scripts influence the effectiveness of your campaigns? What is the callback rate for cold calling voicemails?  If you have questions, we have answers - keep reading to become cold calling voicemail scripts expert.

In this article you will find:

Why cold voicemails are effective?

Main reasons to use cold voicemails

Main mistakes while leaving voicemails

Why cold voicemails are effective?

Best cold voicemail scripts

Six tips to create an ideal script

Why is the sales cold call voicemail script so vital?

Voicemail drop script is your main tool to push customers to call you back. Even though it may sound doubtful, and you can doubt customers’ willingness to spend time calling you after listening to voicemail, the key to success is what is inside the voicemail. If you shoot right into customer needs, they will have no alternative but to call you and continue communication. In this way, leaving effective voicemails is just as important as other examples of cold marketing. Thus, it would be better for you to not ignore the opportunities that are opened by operating the well-designed sales call voicemail script. 

To summarize everything that has been said, let’s finish this paragraph with three arguments in favor of using a sales voicemail script.

Firstly, the better it is, the higher the callback chance, so the chance to close the deal also rises. To say more, the more times you try to link with the client, the higher the callback possibility - and it grows up to 10% with every attempt!

Secondly, cold voicemails are popular and numerous successful companies utilize them to get in touch with their leads. Before you decide to stop trying to contact a customer, you should do at least four or five calls, and voicemail is a strong supporting instrument in this task.

Finally, for some people, it is way more comfortable to listen to voicemail than to allocate their time for a live call, especially if it is you who are coming with the contact. On the contrary, they always spend some time checking voicemail, and if you send an interesting message, it may be an assertive trigger for clients to reach you - and they would come as already warm leads. What could be better? 

Main reasons to leave voicemails during cold calling campaigns

Have you known that more than ⅘ of sales reps never leave voicemails? We can spend hours arguing about whether is it important or not, or what is the real influence of voicemails, but there is no need to do this just because of one fact - voicemail is just another channel where you can get in touch with the client. And it doesn’t matter will it be efficient or not, the primary goal is to always use all available opportunities - and this is exactly the chance. 

The second fact is that voicemail shows how important is the client to the firm. If you do massive cold contacts, but with no voicemail, what would people think of it? It is the direct path to be evaluated as a spammer or just a careless salesman. We bet that this is not the finest final for any campaign. Actually, if your sales voicemail script doesn’t bring you the awaited volume of callbacks, customers will take into consideration that you tried all chances to get in touch, and this is enough to rise in clients’ eyes.

And the main factor is that a significant sales voicemail script generates callbacks - and accomplishes it in massive amounts. While the average voicemail response rate to voicemail is less than 5%, and more than 90% of voicemails aren’t even returned, a wise and thoughtfully developed sales voicemail script may boost the callback rate up to 22%(in accordance with the Zoominfo study). As you see, the more voicemails you leave, the higher the response rate is. Isn’t that enough to stop doubting voicemail efficiency? 

Main voicemail mistakes made by almost every company

Why do we start to discuss any marketing tool as a bad choice and ineffective instrument? On 99.9% of occasions, this happens because of poor implementation, not because the method is awful and beyond repair. To avoid this, let’s discuss the main mistakes that are accomplished during using cold calling voicemails. 

1. Too salesy language

Even though we call what we do “sales voicemails”, it doesn’t mean you ought to begin trading from the first second of your voice message. Yes, your goal is to link with the client and make him interested in the offer and close the deal at the finish of the path. On the other hand, if you arrive with a voicemail that starts like “Hi! I’ve been contacting you to say that we propose a unique and one-time offer”, it would be also an end of client contact, because no one in the world would spend his time on your messages after hearing something similar. 

2. Too long message

The golden rule is to be over less than twenty seconds, and if you want to get even higher effectiveness, try to put all the messages into ten seconds of recording. People never focus their attention on advertisements longer than a few seconds, so take this into consideration if you are willing to record long and complicated voicemails. And yes, such things as saying your digit isn’t included in this period.

3. Not using names

It could sound shocking, but there are salesmen who don’t use names - both their and clients’ - in the voicemails. Make sure that you are on the opposite team and show your care for customer satisfaction and have a feel of tact. 

4. Show your importance

If you use such phrases as “call me back whenever”, you will never get that call. People have to understand that they need to call you, not the fact that you are just one of many minor contacts on their list and there would be no problem ignoring you. Create a hurry, but don’t use obvious techniques and too dramatic scripts. 

5. Rambling voicemails

This word means putting unnecessary and out-of-topic information into the message - so the real goal of the call becomes hidden under unneeded things. Even in cases when customers have no interest in your proposals, try at least not to irritate them. 

6. Giving up too early

It is a notorious fact that sending only one voicemail is not enough to take out all of the outbound calling campaigns. The sales process requires repetitive attempts before you will be able to say that you’ve accomplished everything you can. Thus, even if sending two messages is too few, try to make at least five tries, and if there is no outcome - then go for another lead.

7. Don’t sound like a boring and poor person

Make sure that your recordings sound as if they have been made by a happy and self-confident person, not the one who has the only wish to end his working day and go home. Yes, it is impossible to record dozens of happy messages and feel no fatigue after it. If you see that you are almost over, take a break. Quality always comes first. 

8. Using the despairing mood of the message

Some agents aren't sure about what they send, so they may sound too desperate and use too big proposals or empty promises, sometimes in massive amounts. Actually, a very big error, because people are tired of such statements, and clients can’t believe what they hear if it displays like a last-chance-in-the-life. 

9. Talking about yourself

If you consider that someone on another side of the line cares about your business goals, company’s history, or another boring fact like that, then we can congratulate you - there is no chance for a callback. People don’t want to spend their time on these stupid lectures, so try your best to make them interested in what you are saying. And, as you could guess, telling a tale about your enterprise is the worst way to start a sales conversation with someone. 

10. Losing a voicemail objective

Why do some messages sound completely inappropriate? Because the caller forgets about the target of the call. It is the final mistake, but the most popular. Some agents just can't catch that main goal of the call, and start to put absolutely unnecessary information into their messages. 

Keep in mind that cold voicemail has three main goals: positive brand appearance, catching the lead’s interest, and receiving a callback - that’s all. Everything that goes beyond these objectives is unnecessary, if not to say harmful. 

Leaving effective voicemails examples

Now we have come to the most interesting part of our tale - real samples and templates of cold voicemails that generate callbacks. And now the best thing we can do is to stop losing time and move to the topic:

Script №1. The Valuable Statement

The nature of this approach lies in showing your acknowledgment of some previous interactions of the customer, his colleagues, company, and interests or something else that can assure that you absolutely know why are you contacting and what is the purpose. The principal goal is to assemble the message to sound like anything else but not a cold call to sell something. When the recording finishes, the potential customer should be convinced that you don’t just sell something and the callback is worthwhile enough. 

For instance:

“Hi Bob, it’s Sandie from BGS Inc., we had a conversation about insurance costs on the date of 29th of August. I simply want to be persuaded that you have received all the requested information from my colleague, and discuss if you have some further assistance. Call back by the digit…”

Script №2. The Unknown

The most painless script ever - just don’t say anything valuable, despite your name and phone number. When the message is received, the lead starts doubting - who has been calling, and why. Maybe something went wrong? Maybe it’s in a hurry? The best thing to push the callback is as all people have factors that can make them believe that this call is important.

For example:

“Hi Larry, it’s Tom, my digit is …. Tom, at….”

Script №3. The Weight

This approach is more suitable for existing customers and warm leads because it sounds more salesy and can annoy cold leads, so use it carefully. On the contrary, it has an advantage: it works with a simple scheme and offers the best arguments to convince the client to close a deal. 

As a sampler:

“Hi Lora, it’s Ivan from Harris&Tompson calling, I have a client who works in the same niche as you, and during the last two weeks, we reached an additional 30% boost in sales. I have some ideas on how to gain the identical result as you, but I need your help. Call me back at the number…Again, it’s Ivan at…”

Problem - solution - bilateral satisfaction. Nothing extra.

Script №4. The Hurry

Another easy method for pushing leads to call you back. It works in the most obvious way: you find a real argument that could work as a factor that creates a hurry, contact leads, and use this statement to push them to call back.

A little template:

“Hi John, it’s Robbie, and I’ve been trying to catch you for the last few hours. Please, call me back at… as soon as possible, as the cessation date is coming. Call me back in the nearest time, please, at…”

Take into consideration that you have no privilege to trump up the arguments that make sense of urgency. Don’t say that lead has some services expired, you’ll get nothing but a conflict.

Script №5. The Hurrying Enigma

A collaboration of the two previous methods summarizes their effectiveness too. Use mysterious factors to interest the prospect, and hurry the callback.

As an example:

“Hi Josh, it’s Jannie from CGC Inc., I’ve received a report today that has to be discussed between us two. Call me back at the soonest time, please. My phone number is…” 

Script №6. The Referral 

This method works when you know someone to mention in the message, who has some relationship with the lead and can be a trigger for them to trust you or just can be one who has given contact info to you. It is not that hard to use this technique, but on the other hand, it is the shortest way to build a more comfortable and transparent atmosphere of communication. 

For instance:

“Hi Monica, it’s Anna from G&B calling. I’ve got your contact details from Y(the mentioned referral), and he said that you are interested in some new garden equipment. I’ve just started to work with a great manufacturer who offers huge discounts to find new customers. I can bet you’d like it. Call me back at…”

Script №7. The Sociable

Works great if you want to make a person take your call in a more enjoyable mood and create a positive message. Success totally depends on your empathy and ability to communicate in an optimistic manner.

A sample:

“Hey Jim, it’s Gareth from 8Gummies. How is your day? I know that you are a busy person, so found one thing that could help you - a vitamin complex, that I’ve tried on myself and I can bet it works. Call me back at … for details. Have a great day, and see you soon!”

Script №8. The Pro

Some people are too demanding to be keen on friendly communication manners or other tricks that could work with other people - they want only a professional voicemail message. So this one suits if your customers want to get straight to the point.

“Good afternoon. It’s Jim Kirbie from G&B Inc. I’m contacting you to describe our new leasing offerings that are the most advantageous for your needs, as I can tell from my own professional experience. Detailed information will be in your email address tomorrow. Hope to get in touch with you to discuss all details. Have a good day.”


Script №9. The skills show


This would work in the most efficient way if you are selling your consulting services or training sessions.



“Hi Joshua, it’s Melany calling from A-Marketing. I’ve found out that you have looked for some social media marketing guides on our website, and to ease your task I can offer you our services that would cover all your needs - from strategy development to its implementation, control, and meeting your expected KPIs. Your social media conversion rate would triple in the next three months. Call me back at…”

Script №10. The competitor uncovering

This method works in B2B when you can use your knowledge about the lead and his wishes to overplay competitors as an argument to choose your service. 


“Hi Ben, it’s Melinda from HDP Inc. I’ve discovered that your competitors use messenger reminders on their orders, and I’ve thought it is a great idea to help you offer an even better digital service. To set up such features, they use this provider (name), but my experience says me that it’d be better to use automated phone calls with a callback option. I can send you all the data if you want, just call me back at … to confirm your interest.”

Six stages of building an ideal cold voicemail strategy

Samples of already designed messages aren’t enough to create an ideal fit for your business. Let’s take a look at the six-step model for constructing a perfect cold voicemail plan.

  1. Think of the main characteristics and interests of your target audience. Throw away sales scripts that could never suit them, and choose those that may work. 
  2. Select at least two scripts, and record at least three messages for each of them with various hooks, intonation, and moods. Listen to them and ask yourself which would be the best. Pick a name for every sampler to ease further analysis. 
  3. Leave messages on every unsuccessful call. Import them into CRM. 
  4. Create a universal phrase to greet every callback. Yes, it is a chance to get no callbacks during the first day, but don’t let customers catch you off guard. 
  5. Try various strategies for at least five days and track performance - you have to understand which methods have brought the best outcome.
  6. Improve the successful strategy to get even more callbacks, and don’t forget follow-up voicemails. 
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